
Clothing & headwear
Liefde Wen
A colour-blocked, mobile-first store for a South African clothing brand built on the idea that love wins, with buy-now-pay-later at checkout.
Ecommerce website design for South African brands that want a store as good as the product. As a Shopify Partner, we design and build beautiful, high-converting stores with local payments, couriers, tracking and SEO in place before launch, not after.
Building and growing South African eCommerce brands
Recent work
From colourful streetwear and handmade boots to lifestyle catalogues and fine jewellery. Every store is designed around the brand and the way its customers shop, then built on Shopify.

Clothing & headwear
A colour-blocked, mobile-first store for a South African clothing brand built on the idea that love wins, with buy-now-pay-later at checkout.

Handmade leather footwear
Handmade South African boots sold to buyers on two continents, so the store runs in multiple currencies and ships worldwide.

Lifestyle, footwear & apparel
A full lifestyle catalogue from footwear to bags, with filtering built for a large range and Payflex and PayJustNow at checkout.

Jewellery
An editorial store for a Cape Town jewellery house, carrying the full range alongside piercing bookings, experiences and a loyalty club.
Where we also run a brand's paid media, the figure comes from its case study, so you can see what the store does once traffic arrives.
What every build includes
A good-looking store is the easy part. These are the pieces that decide whether a South African store takes payment, ships, shows up in Google and can be advertised from launch day.
Home, collection, product and cart templates designed around how your customers buy, using patterns our CRO team has tested on live South African stores.
Most of your shoppers are on a phone, so every template is designed for the small screen first and checked on real devices before it ships.
Payfast, Yoco, Peach Payments or Ozow, with Payflex or PayJustNow for buy-now-pay-later. Configured, then tested with real transactions.
Live courier rates through The Courier Guy, Bob Go or Pargo pickup points, plus free-shipping thresholds and clear delivery times.
Clean URLs, unique titles and meta descriptions, product and breadcrumb structured data, and every old URL redirected when you change platform.
GA4, Meta Pixel with the Conversions API, Google Ads conversions and a Merchant Center feed, so paid media can start the day you launch.
Lean theme code, compressed images and only the apps you actually need, built to pass Core Web Vitals on mobile.
Email with Klaviyo or Omnisend, reviews, loyalty and subscriptions, plus stock and ERP sync where the business needs it.
A walkthrough of the theme editor and admin, so your team can add products, swap banners and run a sale without waiting on a developer.
How a build runs
Five phases, one team, and a written scope at the start, so you know exactly what launches and when.
We start with your range, margins, customers and the stores you compete with, then agree the sitemap, features, integrations and launch date in writing.
Expected outcomes
Every key template is designed for mobile and desktop with your real products in it, so you review the store your customers will see rather than a mood board.
Expected outcomes
Your custom theme is built from the approved designs, then payments, shipping, apps and tracking are connected and configured for how you sell.
Expected outcomes
Products, collections and pages go in, data from your old store comes across, and every URL Google has indexed is mapped to its new address.
Expected outcomes
Every template, payment method and shipping zone is tested on real phones before the domain switches over. Then we watch the first orders come through and train your team.
Expected outcomes
Why Boost
Most store builders hand over the keys at launch. We run paid media and CRO for eCommerce brands, so we build every store as if we'll be the ones judged on its revenue. Often, we are.
Pricing
One once-off project fee, scoped to your store. No percentage of sales, no lock-in, and nothing to pay us every month unless you want us to keep running it.
A conversion-led Shopify store designed and built for your brand, with payments, shipping, tracking and SEO in place before launch.
Starting from
$3,600 once-off
Good to know
Prices shown in your local currency. Builds start at R30,000 in South Africa, £3,000 in the UK and US$3,600 elsewhere.
Best suited for brands that are
Launching a brand online for the first time
Moving off WooCommerce, Wix or an ageing custom site
Stuck with a store that looks good but doesn't sell
Getting ready to scale paid media
Related services
A new store needs someone to keep it current, traffic worth sending to it, and a conversion rate that keeps climbing. The same team can do all three.
Your outsourced store team — landing pages, launches and design, handled.
Learn moreAcquireFull-funnel paid campaigns across Meta, TikTok, LinkedIn and more — engineered for ROAS.
Learn moreConvertHypothesis-driven A/B testing that turns the traffic you already have into more revenue.
Learn moreCosts, timelines, South African payment gateways, platform migrations and what happens after launch.
Practical guides from the team behind the work.



More guides on this topic

Chris and the Boost team have spent more than a decade building and growing South African online stores. Book a call to walk through your range, your timeline and what the store needs to do, and leave with a clear idea of scope and cost.
Chris Edington
Chief Executive Officer