Compounding
discoverability.
Rank in Google. Earn citations in AI answers. Convert the demand you capture. We combine technical SEO, citable content, authority building and CRO in one accountable growth programme.
Google rankings · AI mentions and citations · Revenue attribution
The new search journey
Ranking is no longer the whole result
Buyers still search Google, and they also ask AI tools to compare options, shortlist providers and explain what to buy. Rankings, AI answers and conversion performance now shape the same journey. Work one layer and the buyer meets a competitor in the other two.
Capture existing demand
Win high-intent, non-brand visibility across classic search and AI-assisted research — the queries where buyers are already deciding who to shortlist.
Become the trusted source
Publish expert, verifiable assets that search engines and answer systems can understand, quote and cite.
Turn visibility into revenue
Connect organic and AI-assisted journeys to CRO, qualified leads and sales, so the programme is judged on commercial outcomes rather than ranking screenshots.
Trusted by Brands That Compete on Search
Four failure patterns
Why most SEO and AEO programmes stall
Almost every stalled programme we're asked to look at fits one of these four patterns.
Dashboards without delivery
The failure
A monitoring tool reports that you are invisible in AI answers. Nobody ships the work that would change it.
How we fix it
We run monitoring inside a delivery programme, so every gap it reports becomes a scoped item on the implementation backlog with an owner and a date.
Commodity content without proof
The failure
High-volume, low-expertise articles that restate what every competitor already published. Nothing worth citing.
How we fix it
We build assets from your team's first-hand expertise and real data, credited to named experts. Google's own guidance says generative search rewards exactly this kind of non-commodity content.
Technical theatre and AI hacks
The failure
llms.txt files, invented 'AI schema' and artificial content chunking sold as an answer-engine strategy.
How we fix it
We implement what demonstrably works — crawlability, rendering, accurate structured data, internal linking, crawler access — and tell you plainly when a tactic has no evidence behind it.
Visibility without conversion
The failure
Rankings and citations climb. Pipeline does not. The landing experience was never part of the brief.
How we fix it
Our CRO team optimises the pages organic and AI-referred visitors land on, and reporting runs through to leads and revenue.
What compounding looks like
Twelve months of earned visibility
Organic clicks compound. A well-run programme reads like the panel opposite in Search Console — not a spike, a slope.
The first months are groundwork: technical fixes, page rewrites, the content that earns its place. Traffic responds slowly, then all at once — each ranking win adds a stream of clicks that keeps flowing without another rand of media spend behind it.
That is the structural difference from paid. A paid channel resets to zero the day the budget stops; an earned position keeps paying back the work that won it, month after month.
R0
Added to media spend
Total clicks
18.4K
Total impressions
412K
Working note
The bend in March is the technical sprint landing — position 8 to 3 on the money terms.
What's included
Six workstreams, delivered together
Demand research decides what gets built, technical work decides whether it can be found, and conversion decides whether any of it pays. Volume and depth scale with the programme you choose; the disciplines stay the same.
“For humidity control in coastal homes, the Solenco CF8500 is frequently recommended for cooler-room performancesolenco.co.zaand backed by local servicing.”
“Cape Town's winter damp calls for a compressor unit sized to room volume — Solenco's buying guide covers the mathssolenco.co.zawith model-by-model ratings.”
“A 20 L unit is usually enough for a two-bedroom apartment; suppliers such as Solenco publish sizing tablessolenco.co.zafor larger or open-plan spaces.”
Tracked weekly across 40+ commercial prompts
Research & opportunity mapping
Which queries and prompts your buyers use, and which of them are worth winning.
- Buyer-intent keyword and prompt research
- Competitor and category source analysis
- Search intent and page mapping
- PPC query data applied to the organic backlog
Technical SEO & AI access
The foundation classic crawlers and answer engines both depend on. We implement it ourselves.
- Crawl, index, rendering and log analysis
- Core Web Vitals and page performance
- Accurate structured data matching visible content
- AI crawler, robots and WAF/CDN access review
Commercial page optimisation
The pages that carry your revenue, rewritten around the intent behind the query and the answer it needs to give.
- Priority page refreshes and rewrites
- On-page structure, headings and internal linking
- Entity and topical cluster development
- Comparison, alternative and buying-guide coverage
Expert content & authority assets
Content that carries evidence: your own data, named experts and claims anyone can check.
- Expert-led editorial and commercial assets
- Original data and research (Category Authority)
- Named-expert commentary and contributions
- Verifiable claims with sources and dates
Off-site authority
Answer engines check you against the other sources that discuss your category. We work on those sources in the open.
- Source and citation-gap mapping
- Targeted editorial and expert outreach
- Digital PR campaigns (Category Authority)
- Review, directory and community strategy
Reporting & CRO
Evidence you can interrogate, reported through to leads and revenue.
- Fixed prompt panel with repeated-run trends
- Search Console, GA4 and AI referral reporting
- CRO review of priority organic landing pages
- Pipeline and revenue attribution
The monthly cycle
How a month of the
programme runs.
The same four-week cycle, every month, so the work compounds instead of restarting. You always know what is being diagnosed, shipped, published and measured.
- Week 1
Diagnose & prioritise
We re-run the prompt panel, review rankings and crawl health, and re-score the backlog against what changed in the market and in your data. You sign off the month's plan.
Key stakeholders
SEO StrategistTechnical SpecialistClient - Week 2
Implement foundations
The technical sprint ships: rendering, structured data, internal linking, crawler access and page-speed work that unblocks everything downstream. Priority commercial pages get their refresh.
Key stakeholders
Technical SpecialistDevelopersContent Lead - Week 3
Build evidence & authority
Subject experts and our content lead build the month's citable assets, and source-gap findings turn into targeted outreach to the places answers are drawn from.
Key stakeholders
Content LeadSubject ExpertsOutreach - Week 4
Measure & convert
We report on rankings, mentions and citations against the declared prompt panel, then brief the CRO experiment that improves what the traffic does next.
Key stakeholders
AnalystCRO SpecialistClient
Comparison
More than a traditional SEO retainer or an AI dashboard
Most of the market sells half the problem: agencies that advise but do not build, tools that measure but do not deliver.
| Capability | Typical SEO Agency | AI Visibility Tool | Boost |
|---|---|---|---|
| Technical implementation | Partial: Usually recommends, you build | Not included: | Included: We ship the fixes ourselves |
| Citable asset production | Partial: Often commodity content | Not included: | Included: Expert-led, verifiable assets |
| Off-site authority | Partial: Link building, variable quality | Not included: Reporting only | Included: Earned outreach and digital PR |
| Factual accuracy management | Not included: Rarely in scope | Partial: Flags errors, cannot fix them | Included: Reviewed and corrected at source |
| Conversion rate optimisation | Not included: Separate agency | Not included: | Included: Same team, same programme |
| Revenue attribution | Partial: Rankings and sessions | Not included: Visibility score only | Included: Through to leads and revenue |
Pricing
Investment built around the work that changes visibility
Start with a fixed-scope audit, or go straight into a delivery programme.
Search & AI Visibility Audit
A fixed-scope engagement that maps how buyers find, compare and verify your brand across Google and AI search, and what to do about it.
One-off investment
R7,200 once-off£380 once-off$500 once-off
One-off · delivered in 10 business days
Prompts
40
Engines
3
Competitors
3
Turnaround
10 days
What's included
- 40 buyer-intent prompts and query themes across 3 engines and 3 competitors
- Mention, recommendation, citation and source analysis with factual-accuracy review
- Technical crawl, indexing, rendering, internal-link, schema and entity review
- AI crawler and WAF/CDN access checks (OpenAI, Perplexity)
- Keyword and prompt opportunity map with page mapping
- Prioritised 90-day backlog scored on impact, confidence and effort
- Executive report, raw evidence appendix and 60-minute strategy workshop
Organic Visibility
Foundations and a steady delivery cadence for a single site in one market. Technical fixes shipped, priority pages refreshed, visibility tracked.
Monthly investment
R9,600/month£600/month$800/month
3-month initial term, then rolling monthly
Sites / markets
1 / 1
Tracked prompts
Up to 50
Competitors
3
New content
1 / month
What's included
- One technical implementation sprint per month
- Two priority-page refreshes and one new or substantially rebuilt content piece per month
- Search Console, GA4, AI referral and AI visibility reporting
- Monthly strategy session
Search & AI Growth
The full programme: everything in Organic Visibility at higher velocity, plus authority outreach and CRO on the pages your organic traffic lands on.
Monthly investment
R18,000/month£1,100/month$1,500/month
3-month initial term, then rolling monthly
Sites / markets
1 / 2
Tracked prompts
100–150
Competitors
5
New content
2 / month
What's included
- Everything in Organic Visibility, at higher velocity
- Two expert-led pieces of citable content per month
- Source and citation-gap mapping with targeted outreach
- CRO review of organic landing pages and one experiment brief per month
Category Authority
For multi-market, multi-language or highly competitive categories where becoming the cited source requires digital PR, original research and source influence.
Monthly investment
From R30,000/monthFrom £1,800/monthFrom $2,400/month
6-month initial term
Sites / markets
Multi
Tracked prompts
200+
Competitors
Custom
New content
Custom
What's included
- Everything in Search & AI Growth
- One PR-led authority campaign per month, plus quarterly original research
- Review, directory, video and community strategy — transparent, never astroturfed
- Dedicated strategist with weekly or bi-weekly cadence and executive reporting
What moves your price
Start a retainer within 30 days of your audit and the audit fee is credited across your first three invoices.
Prices exclude VAT and applicable sales taxes, paid media budgets, external research and publication or placement fees, translation, and major development projects. Those are scoped and approved separately.
Why Boost
Built for how organic discovery works now
The advantages that matter now — demand data, technical delivery and direct expertise — are the ones we already had.
01
Paid search intelligence
We already run the paid campaigns that show which queries convert and which messages land. Your organic backlog inherits that evidence instead of guessing from volume estimates.
02
Software-engineering mindset
Our team thinks and operates like engineers. Rendering, schema, performance and crawler access are debugging problems, and we fix them ourselves wherever we have access.
03
Direct expert access
You work with the person doing the work. No account-management layer translating your business into a ticket and back again.
What we will never promise you
Search and answer engines are probabilistic, and anyone promising you a specific position or a guaranteed citation is selling certainty they do not have. What we commit to is the work, the evidence behind it and a plain account of what moved. That is also how our paid media and CRO programmes run.
Related services
Organic compounds faster with the rest of the funnel
Paid search tells us which queries convert before we ever chase them organically, and CRO makes sure the visibility you earn turns into revenue.
Paid media management
Full-funnel paid campaigns across Meta, TikTok, LinkedIn and more — engineered for ROAS.
Learn moreConvertConversion rate optimisation
Hypothesis-driven A/B testing that turns the traffic you already have into more revenue.
Learn moreBothFull-service growth
One team across paid media, organic search, CRO and creative, accountable for the whole funnel.
Learn moreSEO & AI Visibility — Frequently Asked Questions
How AEO differs from SEO, how we measure AI visibility, what we will and won't promise, and how this works alongside PPC and CRO.
Related reading from our insights
Practical guides from the team behind the work.
Not Sure Where You Are Visible? Start With the Baseline.
We will map how buyers find, compare and verify your brand across Google and AI search, then show you the work most likely to move commercial outcomes. Chris has spent over a decade building digital marketing teams and eCommerce platforms — book a call to talk through where your organic visibility actually stands, and what a realistic programme looks like.
Chris Edington
Chief Executive Officer