The PPC agency UK brands measure by profit
Paid media management across every channel that matters — Google, Microsoft, Meta, LinkedIn, TikTok and YouTube — for UK brands that want profit, not just clicks, on transparent flat fees in pounds with no long lock-in contracts.
Managing PPC for ambitious UK brands
PPC management built around your return
Most agencies optimise for spend. We optimise for the profit that spend produces — and show you the maths every month.
Profit, not just clicks
Every campaign is measured on ROAS and cost-per-acquisition, not impressions or click volume. Spend that doesn't pay gets cut.
Transparent flat fees
A clear monthly fee per channel, in pounds — never an opaque percentage of spend that quietly grows your bill as budgets rise.
Waste cut fast
In-house tooling surfaces wasted spend and underperforming search terms early, so your budget compounds instead of leaking.
Live, honest reporting
A real-time dashboard of every campaign — no monthly slide deck, no cherry-picked metrics, no waiting to know how you're doing.
Client results
Results from accounts like yours
Real campaigns, real numbers. Every figure below comes from the client's own ad account.
Black Betty Design
Jewellery & Accessories
+33%
Google Conversions
+40%
Google Revenue
+89%
Google ROAS
Freedom of Movement
Fashion & Apparel
+246%
Google Conversions
+197%
Google Revenue
+30%
Google ROAS
Republk
Fashion & Apparel
+76%
Google Conversions
+63%
Google Revenue
+183%
Google ROAS
FatFrank
Fashion & Apparel
+48%
Meta Conversions
+55%
Meta Revenue
+20%
Meta ROAS
Novexpert
Beauty & Skincare
+82%
Meta Clicks
+127%
Meta Impressions
“Their expert PPC and CRO strategies have driven an 86% increase in our average monthly revenue while making our expansion into the UK seamless.”
What our PPC management services include
Everything below is covered by the flat monthly fee on every channel we manage — no tiers of add-ons, no surprise line items.
+33%conversions
+32%conversions
+246%conversions
+625%clicks
+83%clicksAccount structure & rebuilds
Campaigns restructured around how your buyers actually search, so budget flows to the queries that convert.
Search term mining & negatives
Continuous mining of search term reports, with wasted spend cut through aggressive negative keyword lists.
Bid & budget management
Bidding strategies tuned to your margins and seasonality — budget moves to what's already working before we test anything new.
Conversion tracking that holds up
GA4, enhanced conversions and server-side tracking configured properly, so decisions rest on numbers you can trust.
Ad copy & creative testing
Structured ad tests with clear winners — never set-and-forget copy that fatigues quietly in the background.
Landing page & CRO input
The same team works the funnel after the click, so the landing experience keeps the traffic your budget paid for.
Your paid growth stack
PPC works hardest when the channels and the landing experience are optimised together. Management fees are billed in pounds.
Google Ads Management
Search, Shopping, Performance Max and YouTube — structured for profitable growth across the UK market.
Paid Media Management
Meta, TikTok, LinkedIn and more — full-funnel paid social that complements your search campaigns.
Conversion Rate Optimisation
Turn the paid traffic you're already buying into more revenue with rigorous A/B testing.
The work
Creative from live accounts
Every card is a real client campaign, and every figure comes from their own ad account.
PPC management measured on return, not activity
We take on UK accounts that have stalled or plateaued and rebuild them — tighter structure, cleaner conversion tracking, sharper bidding — until the return improves. If we can't see a path to better performance, we'll tell you before you sign anything.
- Every major ad channel under one team
- Transparent flat monthly fees
- No long lock-in contracts
PPC Management in the UK — Frequently Asked Questions
Costs in pounds, the platforms we cover, our fee structure, and how quickly you'll see results.
Related reading from our insights
Practical guides from the team behind the work.
Get more from your PPC budget
Send us your account and we'll show you exactly where the wasted spend and missed opportunities are. Book a no-pressure discovery call and get a clear, honest read on what better PPC management could return.
Hannah Merzbacher
Operations Manager