Beauty & Skincare · 10 months

Novexpert - Meta Revenue Up 276%, Cost per Sale Down 42%

Conversions nearly quadrupled on Meta while the cost of acquiring each one fell by 42%.

+281%

Meta Conversions

+276%

Meta Revenue

-42%

Cost per Acquisition

These figures are a snapshot taken on 6 August 2026. This account is still running, and the numbers have moved since.

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Client

Novexpert

Service

Beauty & Skincare

The story

A French skincare laboratory that started as a research centre before it became a brand. Novexpert formulates and manufactures in France, holds patents on its own actives, and builds around ingredients like hyaluronic acid, vitamin C and magnesium in products of natural origin.

Objectives

Sell more skincare online without paying more for each customer than the range can carry.

Our approach

Skincare buyers research before they buy, so the win here was in cutting wasted reach rather than adding to it. Clicks grew 82% while conversions grew 281% — the traffic got more relevant, not just larger.

The results

Conversions and revenue both grew by roughly 280% while the cost of each sale dropped by more than 40%.

Meta conversions up 281%, revenue up 276%.
Cost per acquisition down 42%.
Return on ad spend up 71% across the ten months.

"Nearly four times the sales, at well under half the cost each."

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