Freedom of MovementSponsored
Freedom of Movement Proudly South African leather goods, made to be lived in. more
We run paid media and CRO for DTC brands and online retailers, with acquisition and on-site conversion handled by the same team. The ad and what happens after it get worked on together.
eCommerce Specialists
eCommerce specialists
You've been told to "just spend more on ads."
Scaling ad spend results in lower ROAS and higher CPA.
You've watched your CAC climb quarter after quarter.
You've wondered if anyone actually understands DTC unit economics.
We've scaled dozens of eCommerce brands.
We understand the DTC landscape and have learned exactly what actually moves the needle.
We optimize for your margins, not vanity metrics. Every campaign is built around your actual unit economics.
From first click to repeat purchase, nothing falls through the cracks. We own the entire customer journey.
Product feeds, dynamic ads, and creative that converts. We know what makes shoppers stop scrolling and start buying.
Google, Meta, TikTok working together, not competing. We build a media mix that amplifies results across platforms.
Trusted by Leading eCommerce Brands
Two jobs, one team
A proven two-pronged approach: drive qualified traffic with precision paid media, then convert that traffic with optimized shopping experiences.
Drive high-intent traffic that's ready to buy
Optimized Shopping feeds, Smart Bidding and high-intent search campaigns that capture ready-to-buy customers.
Thumb-stopping creative on Meta, TikTok and Pinterest, built full-funnel from awareness to purchase.
Dynamic product ads that recover abandoned carts and re-engage past visitors with personalized offers.
Google's AI-powered campaigns across Search, Shopping, Display, YouTube and Gmail, held to your target ROAS.
Turn visitors into customers at every touchpoint
Imagery, copy, social proof and urgency arranged so the product page sells rather than describes.
Fewer checkout steps, shorter forms, and trust signals placed where buyers hesitate.
Most store traffic is mobile — we make sure that experience converts, not just loads.
Continuous experiments on headlines, CTAs, layouts and pricing to lift conversion rate and order value.
Case studies
See how we've helped businesses like yours achieve measurable growth

Black Betty Design
Jewellery & Accessories
+33%
Google Conversions
+40%
Google Revenue
+89%
Google ROAS

Freedom of Movement
Fashion & Apparel
+246%
Google Conversions
+197%
Google Revenue
+30%
Google ROAS

Republk
Fashion & Apparel
+76%
Google Conversions
+63%
Google Revenue
+183%
Google ROAS

FatFrank
Fashion & Apparel
+48%
Meta Conversions
+55%
Meta Revenue
+20%
Meta ROAS

Novexpert
Beauty & Skincare
+82%
Meta Clicks
+127%
Meta Impressions

MALA Africa
Home & Living
+32%
Meta Conversions
+128%
Meta Revenue
+101%
Meta ROAS
Pricing
No percentage of spend, no revenue share — the same monthly fee whether you scale up for peak season or pull back after it. Current fees live on the service pages.
How our services, pricing and reporting fit an online store.
Related services
Acquisition buys the visit, CRO converts it, and website management keeps the store shipping. Most stores run at least two.
Full-funnel paid campaigns across Meta, TikTok, LinkedIn and more — engineered for ROAS.
Learn moreConvertHypothesis-driven A/B testing that turns the traffic you already have into more revenue.
Learn moreConvertYour outsourced store team — landing pages, launches and design, handled.
Learn morePractical guides from the team behind the work.

Ready to scale your online store? Dylan has helped DTC brands achieve 4x+ ROAS and significant revenue growth. Let's discuss how we can do the same for you.
Dylan Klichowicz
eCommerce Growth Strategist