Decortile - 363% More Conversions, 643% Higher Value

Google campaigns resulted in +363% conversions and +643% conversion value.

Home & Living
Decortile Case Study

+363%

Conversion Rate

+643%

Conversion Value

+120%

ROAS

The Story

Decorative tiles are key components in the creation of beautiful wall and floor surfaces. They transform and give life to any space, which presents an exciting opportunity to express yourself in a newly designed space. Shopping for them should be an exhilarating experience, but so often it's not for may reasons. It more than likely involves driving to fringe areas, including endless show room visits with sales consultants trained to sell you what they have not necessarily what you want. We saw an opportunity to change that. With the benefit of an accumulative 30 years of experience in the ceramic tile industry and access to the very top tile manufacturers and suppliers, we have thoughtfully designed and curated an online store which offers you the widest range of carefully selected decorative tiles, conveniently at your fingertips.

Objectives

Maximize conversions and conversion value through optimized Google Ads campaigns.

Our Approach

Focused on enhancing ad visibility and engagement through optimized keyword targeting and compelling ad creatives.

The Results

Exceptional increases in conversions and conversion value.

  • Conversions increased by 363%.
  • Conversion value increased by 643%.
  • ROAS reached 120%.

"Google Ads drove 643% more conversion value with better keywords and ad copy."

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