The Team Behind The Tech

Specialists.
Not Generalists.

We are a boutique team of deeply skilled specialists. Having spent decades in large agencies, we purposefully built Boost to be everything they aren't - lean, technical, and focused.

A Specialist Team,
By Design.

Purposefully Boutique

We've worked in the global 'big agency' machine. We saw the fragmentation and the bloat - and we left it behind. Boost is built to be the antithesis of that model.

Not 'Full Service'

We don't try to be everything to everyone. We don't do SEO, PR, or organic social. We do two things, and we do them with surgical precision.

Our Domain Expertise

Paid Media Management
Conversion Rate Optimization

"We focus on the metrics that drive profit, not just the ones that look good in a PowerPoint deck."

The Boost Narrative

A Decade of
eCommerce Mastery.

We've been building eCommerce businesses in South Africa for nearly a decade. Our team has almost thirty years of marketing experience between us.

We didn't just follow the trends. We figured out what actually works when data and media work together to drive real profit.

10+

eCommerce Immersion

30+

Marketing Experience

50+

Success Stories

Our team
Built by Founders

We Don't Just Market Software.
We Build It.

Our roots are in engineering. Before we were an agency, we were a team of software founders solving complex problems in the eCommerce and automation space.

This "Founder's DNA" is what sets us apart. We understand the product-growth loop because we've lived it for over a decade, building platforms that support thousands of businesses across the continent.

Chris Edington

Chris Edington

CEO • Former CTO

"We built Boost to be the technical growth partner I wish I had while scaling my own SaaS products."

Our Software Portfolio

Space Station

Space Station

Proprietary

Our proprietary agency management system. Purpose-built to track, optimise, and report on every aspect of campaign performance in real time.

The Human Engine

Our Performance Specialists

Meet the engineers behind your growth. We combine multi-decade experience with modern tactical precision.

Mike Joubert

Mike Joubert

Chairman & Advisor

Mike is a business leader, entrepreneur and board director with 35 years of experience spanning global corporations and start-ups.

Chris Edington

Chris Edington

Chief Executive Officer

Chris heads the Boost Marketing team and is also CEO and CTO of Shopstar, with over ten years of digital marketing experience.

Elizora Yarnell

Elizora Yarnell

Chief Operating Officer

Elizora brings over 13 years of experience leading marketing teams across various sectors, with expertise in operations and strategy.

Dylan Klichowicz

Dylan Klichowicz

Head of Boost Marketing & Performance Specialist

Dylan is a digital marketer who specializes in conversion and lead generation strategies.

Hannah Merzbacher

Hannah Merzbacher

Performance Specialist

Hannah is a Google Ads certified marketer focused on creating and optimising campaigns that drive results.

Bronwyn Furno

Bronwyn Furno

Head of Customer Onboarding and Design

Bronwyn leads customer onboarding and design, bringing versatility and innovation to her role through diverse experience.

Mark-Anthony Gonçalves

Mark-Anthony Gonçalves

Conversion Rate Optimization Lead

Mark-Anthony specializes in marketing strategy and digital campaigns, bringing expertise in Paid Media and Marketing Strategy.

Justine Bowman

Justine Bowman

Account Lead

Justine brings over 15 years of agency experience to Boost, with a strong background in traffic management and client operations.

Core Principles

Our Agency DNA

We've stripped away the typical agency bloat to focus on the four principles that actually drive performance.

Surgical Precision

We don't believe in 'spray and pray'. Every dollar of your ad spend is deployed with technical precision, backed by custom tracking and real-time signal analysis.

Radical Transparency

Your data belongs to you. We provide live, uncensored access to your performance metrics, stripping away the agency jargon to show you exactly what's driving your ROI.

The VIP Experience

We aren't a factory agency. We maintain a selective client roster to ensure every brand receives direct attention from our senior specialists and dedicated account leads.

Iterative Excellence

Things change fast in digital marketing. We test constantly to keep your campaigns ahead of what's working now.

Chris Edington photo

Get in touch with our team

Interested in learning more about how we can help your business grow? Chris is here to discuss our tailored strategies and answer any questions you may have.

Chris Edington

Chief Executive Officer