About Us

Our business is making yours a success

We are a dynamic paid media agency and e-commerce consultancy, passionate about empowering ambitious brands to flourish and thrive in the digital landscape.

Our mission is to be your strategic partner, working hand-in-hand to fuel the growth and success of your online businesses. Explore our story and discover how we can help you transform your aspirations into reality.

Powered by a team of marketing & e-commerce experts

We have immersed ourselves in the South African e-commerce industry for nearly a decade and have been active in the marketing industry for almost three decades.

Our extensive experience has allowed us to acquire valuable knowledge and expertise, contributing to some of South Africa's most significant success stories.
Mike Joubert
Mike Joubert
Chairman & Advisor

Mike has over 30 years of experience. He has since served in several executive corporate roles, including CMO of Computicket, Strategic Marketing Director of Ogilvy, CMO of Diageo South Africa, CEO of Levi Strauss & Co. South Africa, and EVP of Marketing for Levi Strauss & Co. in Europe, Russia, and the Middle East.

Switching from corporate to entrepreneur, Mike founded The BrandsRock Group in 2009 and led it to become a successful brand solutions company with over 40 staff and a portfolio of blue-chip clients. Five years later his business was acquired by the Publicis Groupe to become Saatchi & Saatchi BrandsRock.

Chris Edington
Chris Edington
Chief Executive Officer

Chris currently heads the Boost Marketing team, focusing on technical and data integration for clients. Simultaneously, he serves as the CEO and CTO of Shopstar, a South African e-commerce platform empowering businesses to establish and grow their online stores.

Before these roles, Chris co-founded MADE Agency, a leading South African digital marketing agency, collaborating with renowned clients like BMW, Red Bull, and Pepsi. With over ten years of digital marketing experience, he has a deep understanding of e-commerce and a talent for identifying emerging trends.

Elizora Yarnell
Elizora Yarnell
Chief Operating Officer

Elizora, the accomplished COO at Shopstar and Flick, boasts over 13 years of experience leading marketing teams across various sectors. 

With a solid track record, she's successfully handled complex projects, streamlined processes, and built strong teams. Her expertise extends to operations, strategy, and leadership. She's played a vital role in coordinating projects, streamlining workflows, and fostering teamwork.

Dylan Klichowicz
Dylan Klichowicz
Head of Boost Marketing & Performance Specialist

Dylan, a seasoned digital marketing expert with many years of experience, is a driving force behind Shopstar Boost marketing. Focused on conversion and lead generation, he works closely with our clients to tailor their campaigns and evolve strategies based on data and real-time information.

Hannah Furno
Hannah Furno
Performance Specialist

Hannah is a seasoned digital marketer with a Google Ads certification, showcasing expertise in creating and optimising online advertising campaigns. Her focus is on delivering impactful results.

She also spent five years as the Head of Customer Success. With her customer-focused approach, she has been instrumental in elevating Shopstar's customer satisfaction.

Bronwyn Furno
Bronwyn Furno
Head of Customer Onboarding and Design

Bronwyn is the Head of Customer Onboarding and Design, showcasing adaptability and growth through pivotal roles.

Her proficiency spans from production to client service; her agility and commitment are evident in her multifaceted contributions, making her an indispensable asset to Shopstar's success.

Why choose Boost?
Maximize Your ROI with Expert PPC Management
Harness the power of expert PPC management to maximize your return on investment. Our team's expertise and data-driven strategies guarantee significant results for your business.
Tailored PPC Campaigns for Your Unique Business
Experience tailor-made PPC campaigns crafted to perfectly align with your business objectives and target audience. Your brand deserves campaigns as unique as itself.
Transparent Reporting for Informed Decision-Making
We're committed to transparency. Receive detailed reports and insights, empowering you with the knowledge to make informed decisions and optimize your advertising strategy.
Continuous Optimization by Dedicated Experts
Our dedicated PPC experts continually monitor, optimize, and refine your campaigns to ensure peak performance. Partner with us for ongoing success in the competitive digital landscape.

Book a free account audit and see why we're different