Freedom of Movement - 29% CRO Boost Across Channels
Integrated strategy across Meta, TikTok, Pinterest, and Google improved overall performance.
+8.4%
Meta ROAS
+8.8%
TikTok ROAS
+22%
Google ROAS
The Story
Freedom of Movement was founded in 2013 by brothers who had a passion for design and entrepreneurship, as well as a dream to create a proudly South African-born lifestyle brand.
Objectives
Improve conversion rates across all digital channels
Our Approach
Integrated multi-channel optimization strategy
The Results
29% improvement in conversion rates across all channels
- Conversion rate increased by 29%
- Improved cross-channel performance
"Multi-channel approach improved conversion rates by 29%."
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