Fashion & Apparel
Freedom of Movement - Google Conversions Up 246%
The frozen final comparison shows 246% more Google conversions, 197% more revenue and a 30% improvement in return on ad spend against the coverage-complete matched period before Boost.
+246%
Google Conversions
+197%
Google Revenue
+30%
Google ROAS
The story
Founded in 2013 by two brothers who wanted to build a South African lifestyle brand with design at the centre of it. The range now runs from footwear to apparel, sold online and through their own stores.
Objectives
Grow Google into a larger source of online sales while preserving efficient delivery.
Our approach
The account came to us with spend spread across several channels. We concentrated on the two carrying real volume, and inside Google we rebuilt around the queries that had already proved they convert.
Services used
- Google Ads management in South Africa
Search, Shopping and Performance Max for SA brands, run from our Cape Town office with fees in Rands.
- Digital marketing agency in Cape Town
Google Ads, paid social and CRO for Cape Town and Western Cape brands, from our office in Gardens.
The results
At the end of the engagement, the last coverage-complete comparison showed Google conversions up 246%, revenue up 197% and return on ad spend up 30%.
- Google conversions up 246% and revenue up 197% against the coverage-complete matched period before Boost.
- Google return on ad spend up 30% over the same matched window.
- The final snapshot uses the last complete handover comparison available when the engagement ended; unstored days are not counted as zero.
"A frozen before-and-after result based only on comparable stored data."
