Fashion & Apparel · 2 years 3 months
ROF-Style - Click-Through Rate Up 186% Over Two Years
Nearly three times the click-through rate at 29% less per click, sustained across more than two years of management.
+186%
Google CTR
-29%
Google CPC
+26%
Google Clicks
These figures are a snapshot taken on 6 August 2026. This account is still running, and the numbers have moved since.
See the live report →The story
Handmade leather boots from South Africa, founded by Laura Struik after leaving a commercial career in the Netherlands. ROF is Afrikaans for rough. The leather is South African and vegetable-tanned with plant tannins rather than chemicals, then sun-dried, and every pair is made by local craftsmen.
Objectives
Sell a handmade boot at a handmade price to buyers across two continents, without the ad account eating the margin.
Our approach
A boot that takes days to make cannot be sold on volume. The whole account is built around reaching fewer, better-matched people — which is why the click-through rate nearly tripled while the cost per click fell.
The results
Click-through rate rose 186% while cost per click fell 29%, held across more than two years.
- Google click-through rate up 186%, cost per click down 29%, clicks up 26%.
- Conversion and revenue tracking on Google registers for the first time under our management, so there is no earlier figure to compare it against.
- Two years and three months in, and still on an improving trend.
"Cheaper clicks from a far better-matched audience, sustained for over two years."
