Fashion & Apparel · 9 months
FatFrank - Meta Revenue Up 89% in Nine Months
Conversions up 78% and revenue up 89% on Meta, with the cost of each sale falling rather than rising.
+78%
Meta Conversions
+89%
Meta Revenue
+15%
Meta ROAS
These figures are a snapshot taken on 6 August 2026. This account is still running, and the numbers have moved since.
See the live report →The story
A clothing brand out of Gqeberha making everyday essentials — hoodies, beanies, boardshorts, leather footwear — with a plain brief: quality basics, made in South Africa, that make simplicity worth wearing.
Objectives
Grow Meta sales without the cost per sale climbing to pay for it.
Our approach
Traffic and conversion moved together here, which usually means the offer is fine and the targeting is the constraint. We put the budget behind the audiences already buying before testing anything new.
The results
Revenue grew faster than order volume, and the cost of each sale came down at the same time.
- Meta conversions up 78%, revenue up 89%.
- Cost per acquisition down 8%, so growth came from efficiency rather than extra spend alone.
- Clicks up 45% — traffic grew, and a larger share of it bought.
"Revenue outpacing order count means the average basket got bigger, not just busier."
