Fashion & Apparel
FatFrank - Meta Revenue Up 55%
Conversions rose 48% and revenue 55% on Meta, while return on ad spend improved 20%.
+48%
Meta Conversions
+55%
Meta Revenue
+20%
Meta ROAS
These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.
See the live report →The story
A clothing brand out of Gqeberha making everyday essentials — hoodies, beanies, boardshorts, leather footwear — with a plain brief: quality basics, made in South Africa, that make simplicity worth wearing.
Objectives
Grow Meta sales without the cost per sale climbing to pay for it.
Our approach
Traffic and conversion moved together here, which usually means the offer is fine and the targeting is the constraint. We put the budget behind the audiences already buying before testing anything new.
Services used
- Facebook & Meta Ads
Creative-led Meta campaigns that find and convert your best customers.
- Google Ads management in South Africa
Search, Shopping and Performance Max for SA brands, run from our Cape Town office with fees in Rands.
- Digital marketing agency in Cape Town
Google Ads, paid social and CRO for Cape Town and Western Cape brands, from our office in Gardens.
The results
Revenue grew faster than order volume, while return on ad spend improved 20%.
- Meta conversions up 48%, revenue up 55%.
- Cost per acquisition down 13%, so growth came from efficiency rather than extra spend alone.
- Clicks up 19% across the matched period.
"Revenue outpacing order count means the average basket got bigger, not just busier."
