Fashion & Apparel · 11 months
Republk - Google Revenue Up 1,351%, ROAS Up 131%
Google revenue grew more than fourteenfold in eleven months while the return on ad spend more than doubled.
+1,563%
Google Conversions
+1,351%
Google Revenue
+131%
Google ROAS
These figures are a snapshot taken on 6 August 2026. This account is still running, and the numbers have moved since.
See the live report →The story
A South African apparel brand built around hard work, classic style and time spent outdoors. Tees, caps, socks and bucket hats, cut for the African sun and made locally — every product carries a story rather than just a logo.
Objectives
Build Google into a channel that could carry real volume, without letting the return slide as it scaled.
Our approach
Google was the underused half of the account when we took it over. We scaled it against proven demand rather than opening up broad targeting, and kept Meta growing in parallel instead of trading one channel off against the other.
The results
Google revenue grew fourteenfold and the return on ad spend more than doubled while it happened.
- Google conversions up 1,563%, revenue up 1,351%.
- Google return on ad spend up 131%, so the account got more efficient as it got bigger.
- Meta grew alongside it rather than being starved: conversions up 153%, revenue up 148%.
"Both channels grew. Neither was funded by taking budget off the other."
