Jewellery & Accessories · 10 months
Black Betty Design - Google Ads Revenue Doubled in 10 Months
Conversions and revenue on Google both doubled after the handover, and return on ad spend rose 62% while they did.
+102%
Google Conversions
+102%
Google Revenue
+62%
Google ROAS
These figures are a snapshot taken on 6 August 2026. This account is still running, and the numbers have moved since.
See the live report →The story
A Cape Town jewellery house founded in 2012 by designer Kristin Weixelbaumer. Every piece starts with a hand-cut precious or semi-precious stone set in solid metal. Black Betty sells through its own showroom in the middle of Cape Town, a growing list of South African stockists, and an online store that carries the full range.
Objectives
Grow online sales without the cost of winning each one climbing at the same rate.
Our approach
Meta and Google were both live when we took the account over, so the first job was working out which one had headroom rather than assuming both did. Google did. Budget moved towards the searches that were already converting before anything new was tested.
The results
Google conversions and revenue both doubled, and the return on every rand spent there improved by 62%.
- Google conversions up 102%, revenue up 102%.
- Google return on ad spend up 62%, so the growth cost less per sale than before.
- Meta grew more slowly over the same window: conversions up 13%, revenue up 23%.
"Revenue and efficiency moved in the same direction, which is the part most account growth misses."
