Jewellery & Accessories · 6 months

Meivee - Two Channels Built From Zero in Six Months

Meta conversions up 289% and revenue up 314% against month one, with Google built from a standing start alongside it.

+314%

Meta Revenue

+289%

Meta Conversions

These figures are a snapshot taken on 6 August 2026. This account is still running, and the numbers have moved since.

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Client

Meivee

Service

Jewellery & Accessories

The story

A South African gifting brand that curates and builds gift boxes for weddings, new babies, birthdays and corporate occasions, alongside a range of 18k gold-plated waterproof jewellery made on stainless steel.

Objectives

Turn a gifting brand with no paid media history into an account that sells reliably outside the seasonal peaks.

Our approach

Gifting demand spikes around occasions and dies between them, so the account had to work in the quiet weeks too. Meta was built for the browse-and-discover side, Google for people already searching for a specific gift.

The results

Meta grew steadily from month one while Google was built from nothing into a working sales channel.

Meta conversions up 289% and revenue up 314% against month one.
Google recorded almost no tracked revenue in month one, so its percentage change measures a channel being built rather than a channel improving.
Both channels now sell independently of the gifting calendar's peaks.

"Two working channels in six months, from a brand that had neither."

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