Stationery & Gifts
Stellarize - Google Click Costs Down 75%, Traffic Up 867%
Google traffic grew almost tenfold while each click cost three quarters less, with Meta conversions up 77% alongside it.
-75%
Google CPC
+77%
Meta Conversions
+73%
Meta Revenue
These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.
See the live report →The story
Lifestyle stationery and gifts designed by Stella — planners, journals and keepsakes aimed at mothers organising a full life. The store prices in seven currencies, so the customer base runs well past South Africa.
Objectives
Sell planners into an international audience across a full year, in a category where demand concentrates hard around the new year.
Our approach
Planners sell on a calendar, so the account has to earn its keep in the flat months too. Google click costs came down 75% across the year, which is what made buying traffic outside the peak viable at all.
Services used
- Facebook & Meta Ads
Creative-led Meta campaigns that find and convert your best customers.
- Google Ads management in South Africa
Search, Shopping and Performance Max for SA brands, run from our Cape Town office with fees in Rands.
- Digital marketing agency in Cape Town
Google Ads, paid social and CRO for Cape Town and Western Cape brands, from our office in Gardens.
The results
Google traffic grew almost tenfold at a quarter of the cost per click, while Meta conversions and revenue both grew by about three quarters.
- Google cost per click down 75%, clicks up 867% against month one.
- Meta conversions up 77% and revenue up 73%.
- Meta clicks up 68% over the same comparison.
"Cheaper traffic outside the seasonal peak gives the account room to keep growing."
