Stationery & Gifts · 12 months

Stellarize - Google Click Costs Down 75%, Traffic Up 867%

Google traffic grew almost tenfold while each click cost three quarters less, with Meta conversions up 77% alongside it.

-75%

Google CPC

+77%

Meta Conversions

+73%

Meta Revenue

These figures are a snapshot taken on 6 August 2026. This account is still running, and the numbers have moved since.

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Client

Stellarize

Service

Stationery & Gifts

The story

Lifestyle stationery and gifts designed by Stella — planners, journals and keepsakes aimed at mothers organising a full life. The store prices in seven currencies, so the customer base runs well past South Africa.

Objectives

Sell planners into an international audience across a full year, in a category where demand concentrates hard around the new year.

Our approach

Planners sell on a calendar, so the account has to earn its keep in the flat months too. Google click costs came down 75% across the year, which is what made buying traffic outside the peak viable at all.

The results

Google traffic grew almost tenfold at a quarter of the cost per click, while Meta conversions and revenue both grew by about three quarters.

Google cost per click down 75%, clicks up 867% against month one.
Meta conversions up 77% and revenue up 73%.
Meta clicks up 68% over the same twelve months.

"Cheaper traffic across a whole year is worth more than a good January."

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