Software & Apps · 3 months

Sayf by Tracker - 15,000+ App Installs in Three Months

5,480 installs from paid media in month one, past 15,000 by month three — a consumer app launched across Meta, Google and Apple Ads.

5,480

Month-One Installs

15,000+

Installs by Month Three

Paid Channels Built

Client

Sayf by Tracker

Service

Software & Apps

The story

Tracker's family-safety app: 24/7 visibility of loved ones through live location sharing, proactive risk alerts, and instant SOS access to armed and medical response. Launched by South Africa's best-known vehicle-tracking brand, on the App Store and Google Play.

Objectives

Launch a brand-new consumer app into a crowded family-safety category and make paid media the engine of its install base from day one.

Our approach

App installs live or die on channel fit, so the launch ran Meta for discovery, Google for intent, and Apple Ads for the App Store search results people check right before downloading. Creative and budget followed the install data week by week.

The results

5,480 installs from paid media in the first month of the campaign, growing past 15,000 by the end of month three.

5,480 paid installs in month one across Meta, Google and Apple Ads.
15,000+ installs by month three — the install base nearly tripled in two months.
Three install channels built from a standing start for a newly launched app.

"A brand-new app with a working, multi-channel install engine inside one quarter."

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