Real Estate
Pam Golding Properties - LinkedIn Clicks Up 244%
LinkedIn generated 244% more clicks while cost per click fell 8% across the coverage-complete matched period.
+244%
LinkedIn Clicks
-8%
LinkedIn CPC
These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.
See the live report →The story
Southern Africa's leading independent property group, with more than 300 offices across the continent and international offices in the UK, Germany, France, Mauritius and the Seychelles. The group holds a strategic alliance with Savills, giving it reach into another 500-plus offices worldwide.
Objectives
Generate more qualified property enquiries nationally, at a cost per lead the branch network can work with.
Our approach
Three channels, three jobs. Google captures people already searching for property. Meta builds the demand that has not reached search yet. LinkedIn was close to dormant on lead tracking, so most of the work there was getting it to report properly before it could be optimised.
Services used
- Facebook & Meta Ads
Creative-led Meta campaigns that find and convert your best customers.
- Google Ads management in South Africa
Search, Shopping and Performance Max for SA brands, run from our Cape Town office with fees in Rands.
- LinkedIn Ads
B2B campaigns that reach decision-makers by job title, industry and company size.
- Digital marketing agency in Cape Town
Google Ads, paid social and CRO for Cape Town and Western Cape brands, from our office in Gardens.
The results
LinkedIn traffic more than tripled while the cost of each click fell 8%.
- LinkedIn clicks up 244% over the matched window.
- LinkedIn cost per click down 8%.
- Outcome percentages are omitted because LinkedIn's baseline conversion volume did not meet the publication threshold.
"More traffic at a lower click cost, without turning a tracking correction into a performance headline."
