Real Estate · 13 months

Pam Golding Properties - Cost per Lead Down 44% Nationally

Google leads up 309% at a 44% lower cost each, across the national account for Southern Africa's largest independent estate agency.

+309%

Google Leads

-44%

Google Cost per Lead

-98%

LinkedIn Cost per Lead

These figures are a snapshot taken on 6 August 2026. This account is still running, and the numbers have moved since.

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Client

Pam Golding Properties

Service

Real Estate

The story

Southern Africa's leading independent property group, with more than 300 offices across the continent and international offices in the UK, Germany, France, Mauritius and the Seychelles. The group holds a strategic alliance with Savills, giving it reach into another 500-plus offices worldwide.

Objectives

Generate more qualified property enquiries nationally, at a cost per lead the branch network can work with.

Our approach

Three channels, three jobs. Google captures people already searching for property. Meta builds the demand that has not reached search yet. LinkedIn was close to dormant on lead tracking, so most of the work there was getting it to report properly before it could be optimised.

The results

Google lead volume quadrupled while the cost of each lead fell by nearly half.

Google leads up 309%, cost per lead down 44%.
LinkedIn cost per lead down 98% and cost per click down 40%.
LinkedIn conversions came off a near-zero base, so the percentage change on that channel says the tracking got fixed — not that the channel improved 2,777-fold. We would rather show you the caveat than the headline.

"Four times the leads at roughly half the cost each is the number that matters here."

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