Real Estate
Pam Golding Seychelles - Cost per Lead Down Across Both Channels
Leads rose 42% on Google, with the cost of each enquiry down on Google and Meta alike.
+42%
Google Leads
-29%
Google Cost per Lead
-25%
Meta Cost per Lead
These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.
See the live report →The story
The Seychelles arm of the Pam Golding group, selling island property into an international buyer market from within a network that spans sub-Saharan Africa and the Indian Ocean islands.
Objectives
Bring the cost of a qualified enquiry down in a market with a small, scattered buyer pool.
Our approach
A buyer pool this thin punishes broad targeting harder than most. The work has been on precision rather than reach, and the cost per lead has come down on both channels rather than one channel subsidising the other.
Services used
- Facebook & Meta Ads
Creative-led Meta campaigns that find and convert your best customers.
- Google Ads management in South Africa
Search, Shopping and Performance Max for SA brands, run from our Cape Town office with fees in Rands.
- LinkedIn Ads
B2B campaigns that reach decision-makers by job title, industry and company size.
- Digital marketing agency in Cape Town
Google Ads, paid social and CRO for Cape Town and Western Cape brands, from our office in Gardens.
The results
Cost per lead fell on both channels at once, and Google lead volume rose 42% alongside it.
- Google leads up 42%, cost per lead down 29%.
- Meta cost per lead down 25% and cost per click down 35%.
- Google cost per click down 6%.
"Both channels got cheaper per enquiry. Neither was funded by giving up on the other."
