Real Estate · 6 months

Pam Golding Mauritius - Leads Up 67%, Click Costs Down 44%

Google leads up 67% and click-through rate up 115%, with each click costing 44% less than before the handover.

+67%

Google Leads

+115%

Google CTR

-44%

Google CPC

These figures are a snapshot taken on 6 August 2026. This account is still running, and the numbers have moved since.

See the live report →

Client

Pam Golding Mauritius

Service

Real Estate

The story

Pam Golding has been selling Mauritian property for close to twenty years, with offices in Black River on the west coast and Grand Baie in the north. The market is almost entirely international: buyers researching an island purchase from another country.

Objectives

Reach international buyers researching Mauritian property, and do it without paying a premium for every click.

Our approach

A doubled click-through rate on halved click costs points at the same cause: the ads were reaching the wrong people. Tightening who saw them fixed both numbers at once, and lead volume followed.

The results

Traffic tripled, each click cost 44% less, and lead volume rose 67%.

Google leads up 67%.
Google click-through rate up 115% and cost per click down 44%.
Google clicks up 206%; Meta click-through rate up 10%.

"Three times the traffic for less money per click, because the ads stopped reaching people who were never going to buy."

Continue reading

View all stories