Home & Living · 9 months
MALA Africa - Revenue Up 134% on 40% More Orders
Revenue grew more than three times faster than order volume, so the average order got substantially bigger.
+134%
Meta Revenue
+77%
Meta ROAS
+40%
Meta Conversions
These figures are a snapshot taken on 6 August 2026. This account is still running, and the numbers have moved since.
See the live report →The story
A Dutch interiors brand built around handmade African craft — chairs, benches, cushions and side tables made from natural materials by African artisans, selected piece by piece rather than ordered by the container.
Objectives
Sell higher-value furniture online, where the considered purchase makes the usual social-ad playbook a poor fit.
Our approach
For a considered purchase, more orders is the wrong target on its own. We worked on reaching buyers ready for the larger pieces rather than chasing volume at the cheap end of the range.
The results
Order count grew 40%. Revenue grew 134%. The gap between those two numbers is the whole story.
- Meta revenue up 134% on 40% more orders — the average order value rose sharply.
- Return on ad spend up 77%.
- Cost per acquisition down 6% and click-through rate up 7%.
"Selling more of the expensive pieces beats selling more pieces."
