Home & Living · 2 months
By John Designs - 58% More Orders at 32% Lower Cost
Two months in: orders up 58% and the cost of winning each one down 32%. Average basket size is the open item.
+58%
Meta Conversions
-32%
Cost per Acquisition
+18%
Meta Revenue
These figures are a snapshot taken on 6 August 2026. This account is still running, and the numbers have moved since.
See the live report →The story
A Cape Town homeware brand founded by Kaylee John, a former film art director who repurposed her father's events manufacturing workshop during lockdown. Cupboard knobs shaped like animals, hand-painted coasters, cushions, wall hooks and tea towels — all made locally, all built to make someone smile.
Objectives
Bring the cost of a sale down far enough that Meta can carry more of the brand's volume.
Our approach
Two months is early, so the work so far has been cutting waste rather than chasing scale. Cost per acquisition came down 32% and order volume grew 58% on roughly the same click cost.
The results
Orders grew 58% and each one cost 32% less to win — inside the first two months.
- Meta conversions up 58%, cost per acquisition down 32%.
- Revenue up 18%, which is well behind order growth: the average basket got smaller.
- Return on ad spend up 9%.
"More orders at a lower cost each. Basket size is the next thing to fix, and we would rather say so than leave it out."
