Insights

Boost Marketing

Stay up to date with the latest trends and strategies in digital marketing and eCommerce growth.

Finding the Right Google Ads Agency to Scale Your Business
google ads agency
19/01/202622 min read

Finding the Right Google Ads Agency to Scale Your Business

Is it time to hire a Google Ads agency? Learn how to vet partners, understand pricing, set budgets, and measure the KPIs that actually drive growth.

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Boost Team
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Choosing a PPC Advertising Agency to Drive Growth
ppc advertising agency
18/01/202617 min read

Choosing a PPC Advertising Agency to Drive Growth

Hiring a PPC advertising agency? This guide explains their services, pricing, and how to choose the right partner to get real results from your ad spend.

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Boost Team
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A Guide to Digital Marketing for Ecommerce Growth
digital marketing for ecommerce
17/01/202625 min read

A Guide to Digital Marketing for Ecommerce Growth

Discover how digital marketing for ecommerce can drive conversions and scale your brand. Learn strategies for paid media, CRO, and full-funnel optimization.

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Boost Team
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ChatGPT Ads Are Coming: What Brands Need to Know About OpenAI's Advertising Platform
Paid Media Management
17/01/20268 min read

ChatGPT Ads Are Coming: What Brands Need to Know About OpenAI's Advertising Platform

OpenAI has announced the launch of advertising on ChatGPT, marking a pivotal moment in digital advertising. With 700+ million weekly users and 2.5 billion daily messages, this represents a groundbreaking opportunity for brands ready to embrace conversational AI advertising.

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Chris Edington
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Space Station: How We Built Our Own Mission Control
Agency Innovation
17/01/20268 min read

Space Station: How We Built Our Own Mission Control

Discover why we built our own agency management platform and the 10 features that make it a game-changer for our team and clients.

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Chris Edington
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7 Cost-effective marketing strategies for small businesses
Paid Media Management
22/09/20250 min read

7 Cost-effective marketing strategies for small businesses

There is a world of digital tools and strategies that reward small B2B and B2C enterprises focused on serving their customers with an excellent product, experience, or service. To expand on this, we've put together seven tried-and-tested marketing strategies, including resources and tips that I've used myself, to help small businesses market on a budget.

D
Dylan Klichowicz
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Transform Your Digital Ads With Powerful Headlines & Descriptions
How To
01/09/20255 min read

Transform Your Digital Ads With Powerful Headlines & Descriptions

Discover the best practices for creating attention-grabbing headlines and descriptions for your digital ads. Learn how to use powerful words, focus on benefits, and test and refine your ad to achieve the best possible results. Read on to transform your digital ads and achieve success in your marketing campaign.

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Dylan Klichowicz
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SEO Best Practices for your online store in 2022
How To
07/08/20255 min read

SEO Best Practices for your online store in 2022

Have you ever done a Google search on your competition and wondered, “How did that business get up there?” In this article we break down the mystical world of SEO and show you a few ways you can start improving your strategy today.

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bronwyn-furno
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Digital Marketing vs SEO - Which Strategy is Best for Your Business?
Paid Media Management
28/07/20255 min read

Digital Marketing vs SEO - Which Strategy is Best for Your Business?

Learn about the differences between digital marketing and SEO and discover which strategy is best for promoting your products and services. Find out why digital marketing is more comprehensive, immediate, and targeted than SEO and how it can help you stay ahead of the competition in today's rapidly evolving digital landscape

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Dylan Klichowicz
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How to provide a first-class sales experience for your customers
How To
16/07/20255 min read

How to provide a first-class sales experience for your customers

Today’s consumers have a ton of options for shopping, both online and in real life. So we’re here to help you make the most of your customer service and improve your sales experience so you don't only make sales, but keep on making sales.

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Hannah Furno
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How to add your products to Google Shopping, Facebook Shops and Instagram Shops
How To
27/06/20255 min read

How to add your products to Google Shopping, Facebook Shops and Instagram Shops

So, you've worked hard to get your products ready for the online market, built your brand, and set up your store. Great news: there are now multiple ways to showcase your products to potential customers through Google, Facebook, and Instagram. This guide will walk you through the steps to add your products to these platforms and make the most of their tools

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Hannah Furno
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Advertising on Amazon South Africa: A practical guide with examples for brands
Paid Media Management
11/05/20255 min read

Advertising on Amazon South Africa: A practical guide with examples for brands

Creating a successful advertising strategy on Amazon's South African marketplace requires a deep understanding of the various advertising options available to brands and sellers. With the right approach, businesses can significantly enhance their visibility, drive sales, and improve their overall performance on one of the world's largest eCommerce platforms.

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Chris Edington
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