About The Client
Takkleberry is a small team of visionary female artisans dedicated to crafting exquisite everyday lingerie. In 2017, Taryn King was disappointed by the limited options for ethically sourced and comfortable undergarments in South Africa. This inspired her to establish a business that would cater to the tastes of conscientious customers.
At Takkleberry, the materials utilized in the manufacturing process are a carefully curated blend of locally-sourced imported embossed lace, soft scalloped lace, cotton, and superfine mesh, as well as locally-made elastics, bra straps, brass rings, sliders, and bows. The brand is committed to a zero-waste policy and repurposes off-cuts and end-of-rolls for the creation of other garments or stuffing dog beds at shelters. Additionally, to avoid the use of single-use plastics, Takkleberry packages its orders in a tastefully handcrafted cotton and lace bag that can double as a potpourri holder, travel bag, or jewelry pouch.
The objectives
Shopstar Boost had been handling Takkleberry's ad campaigns for a while, leading up to their latest campaign. The focus of the new campaign was to make the most of Valentine's Day by driving a notable boost in online sales for the website.
The approach
Valentine's Day represents an opportunity to lavish our loved ones with tokens of affection and express our deepest sentiments. To that end, we implemented a strategic campaign that yielded impressive results, including a significant boost in sales and return on investment.
By crafting compelling ads featuring imagery and video content that captured the essence of the Valentine's Day spirit, we were able to engage a wider audience. We included male targeting for this campaign, and our messaging to men centered on the notion of "treat her," and was carefully tailored to appeal to their romantic sensibilities. Furthermore, to resonate more with our female audience we optimised the existing messaging using the empowering phrase "treat yourself" to drive engagement and conversions
